Considering the issues connected to the 3 “S” (scamming, spamming and shamming), it is very important for an eCommerce or web site to create a connection with the viewer/user. Trust is vital… the presence of credibility needs to somehow be displayed.

Without a personal relationship with the viewer it becomes more important for them to go beyond simply viewing… involvement and understanding/education enables your customer to connect with you. As an example is when you meet someone for the first time. Regardless of the setting, it takes time for you and the other person to get a feel for who you are even though you are face to face. Trying to convey this online, without a friendly introduction, except for a search engines, takes extra effort. Sharing (education) who you are, what you do, how you do it and your values are a few areas that are important to convey. Using pictures and testimonials are good ways to help with this.

How do you build online trust with your viewers?